'100% pure'? Stop misleading products' sale, FSSAI tells Dabur
The Food Safety and Standards Authority of India (FSSAI) has ordered Dabur India to stop selling products labeled as '100% pure' due to misleading claims that violate food regulations. The FSSAI found unauthorized organic claims on several items, prompting this directive. In response, Dabur will remove '100%' references from its marketing, despite asserting that its labels comply with regulations.