After ‘Jai Maa Kali’, maach-bhaat planks in polls, why BJP steps up Bengali push
The West Bengal government, led by Chief Minister Suvendu Adhikari, announced that Bengali will be mandatory for all state administration work starting September 1, aiming to reinforce the BJP's commitment to Bengal's culture. This move follows the BJP's recent electoral victory and is seen as a strategy to counter the Trinamool Congress's portrayal of the party as an outsider. The BJP intends to project itself as respectful of local identity, with internal communications mandated in Bengali while correspondence with the Centre will be bilingual.