Alcobev value growth hinges on what people drink, not just how much: ISWAI’s Sanjit Padhi
Sanjit Padhi, CEO of the International Spirits and Wines Association of India, stated that India's alcoholic beverage market will grow, driven by rising incomes and premiumization. However, shifts toward lower-value categories like beer and strict state pricing controls present challenges. Padhi anticipates market value will track nominal GDP growth, with revenue expansion reliant on consumer preferences through 2026.