Amazon, Flipkart & Meesho’s AI Focus Shifts To Seller-Side Stacks

Amazon, Flipkart, and Meesho are shifting their AI focus from consumer tools to seller-side stacks, aiming to enhance seller relationships and improve business outcomes. This transition includes AI-powered seller assistants and automated advertisement targeting, which could drive growth amid rising marketing costs. The move is particularly timely as Amazon prepares for its Prime Day Sales in 2026.

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