Anthropic’s India Push, InsuranceDekho’s IPO & More
Anthropic launched rupee-linked pricing for its AI product Claude in India, aiming to enhance user adoption in its second-largest market. The new pricing structure includes a Pro plan at ₹2,000 per month and an enterprise Max tier starting at ₹11,999, designed to eliminate payment friction for Indian users. This move supports Anthropic's broader strategy in India, which includes opening an office in Bengaluru and expanding its product offerings to compete with local and global rivals.