As regulators crack the whip, firms return to drawing board
The Food Safety and Standards Authority of India (FSSAI) is intensifying scrutiny on a range of consumer goods, including packaged foods and alcoholic beverages, prompting companies to reassess their marketing and packaging strategies. This regulatory push stems from the implementation of long-standing standards rather than new regulations, with firms like Dabur and Diageo contesting FSSAI's actions. As consumer awareness rises and social media influences purchasing decisions, companies are increasingly pressured to ensure compliance with labeling and product claims.