Audi global CEO backs broader powertrain mix as regional strategy takes shape
Audi will adopt a broader powertrain strategy that includes battery-electric vehicles, plug-in hybrids, and combustion engines, moving away from its previous all-electric focus. Global CEO Gernot Döllner stated that this shift is necessary to cater to the varying rates of electric vehicle (EV) adoption across different markets. While Audi will invest primarily in battery-electric technology, it will also maintain a portfolio of combustion engines and plug-in hybrids, particularly for SUVs.