Beyond IPL, states hunt their own cricket gold mines
State cricket associations in India are launching regional T20 leagues to develop local talent and create profitable sporting properties, inspired by the success of the Indian Premier League (IPL). The IPL's enterprise value reached $18.5 billion, prompting associations to seek their own cricket success stories like Shivam Dube's. This shift aims to enhance local engagement and generate revenue through sponsorships and media rights, fostering a new cricket economy alongside the IPL.