Branded residences move beyond luxury as buyers seek lifestyle, experience and long-term value, experts say
Branded residences in India are evolving beyond luxury to focus on lifestyle and long-term value, according to experts at CREDAI NATCON 2026. The residential market, driven by rising incomes, is expanding in NCR and Tier-2 cities, with sales reaching ₹6.10 lakh crore in FY26. This shift reflects a growing demand for curated experiences in housing.