Can Razorpay Turn ChatGPT Into India’s Next Commerce Channel?
Razorpay is developing infrastructure to enable merchants to create ChatGPT-native storefronts, allowing transactions within the chat interface. This initiative follows Nykaa's success as the top beauty brand on ChatGPT, indicating a shift towards AI as a customer acquisition channel. Razorpay is collaborating with around 50 brands to integrate payment solutions like UPI Reserve Pay and UPI Circle, enhancing the shopping experience directly within AI platforms.