Dabur can’t use ‘100% natural’ labels on honey, ghee, other products: Food safety regulator
The Food Safety and Standards Authority of India (FSSAI) ordered Dabur India to stop using '100% Natural' and '100% Pure' labels on its honey and ghee products, citing misleading claims. The regulator found that these labels were ambiguous, unverifiable, and likely to mislead consumers, violating the FSS (Advertising & Claims) Regulations, 2018. Dabur must immediately cease the sale of affected products as per the Prohibition Order issued by FSSAI.