Decoding MDR’s impact; EV bikes’ policy change sparks debate
The reintroduction of the merchant discount rate (MDR) on select UPI payments is shifting the focus from transaction volume to transaction value, impacting market dynamics. Smaller apps may target higher-ticket payments to compete with larger players like PhonePe and Google Pay. D2C brands are reassessing costs amid the festive sales season due to these changes, which could affect their margins.