FSSAI prohibits Dabur from selling food products with '100%' claims
The Food Safety and Standards Authority of India (FSSAI) prohibited Dabur India Ltd from selling food products that carry misleading '100%' claims, including items like honey and apple cider vinegar. The FSSAI stated that these claims violate the Food Safety (Advertising & Claims) Regulations, 2018, as they are ambiguous and likely to mislead consumers. Dabur must now comply with the prohibition to avoid further regulatory action.