Gym bros, Gen Z lingo: How BJP is trying to woo youth after CJP protest
The Bharatiya Janata Party (BJP) has ramped up its social media outreach to engage with youth, utilizing Gen Z references and pop culture in its messaging. This strategy follows the recent youth-led CJP protest at Delhi's Jantar Mantar, which gained traction after the resignation of Education Minister Dharmendra Pradhan over exam irregularities. The BJP aims to resonate with younger voters by adopting the aesthetics of short-form content, promising transparency and support for students' concerns.