HDFC Bank launches ‘Max for Seniors’ and ‘Max for Her’ savings accounts; key features
HDFC Bank launched two new savings accounts, 'Max for Seniors' and 'Max for Her,' aimed at senior citizens and women, respectively. These accounts offer features such as cyber protection, Auto Sweep benefits, and insurance cover, addressing the specific banking needs of these demographics. The launch aligns with the growing participation of senior citizens and women in India's banking sector, with the senior population projected to reach 230 million by 2036 and women holding 39.2% of bank accounts.