IAMAI launches E-Commerce Council of India to unify $120 bn digital commerce ecosystem
The Internet and Mobile Association of India (IAMAI) launched the E-Commerce Council of India (ECCI) to unify the $120 billion digital commerce ecosystem. The ECCI aims to bring together various stakeholders, including policymakers, e-commerce marketplaces, and technology companies, to strengthen India's digital commerce landscape. This initiative is expected to enhance collaboration and innovation within the sector.