In Punjab, BJP’s challenge is not to be heard, but to be believed
In Punjab, the Bharatiya Janata Party (BJP) is focusing on drug issues as its main campaign theme ahead of elections. Union Home Minister Amit Shah's recent visit aimed to connect emotionally with families affected by addiction, but skepticism remains about the BJP's credibility in a state where drug problems have been normalized. The party faces a significant challenge to gain trust before the elections.