Is memory chip crunch wiping out ₹10K smartphone market in India?
The memory chip shortage is severely impacting India's sub-₹10,000 smartphone market, with a 60% year-over-year drop in shipments expected to continue. IDC estimates that the segment's share plummeted from 19% to 4% in just a year, forcing brands to reconsider their strategies. The segment faces immense pressure for the next 18 months, potentially leading to its complete disappearance.