'Likely to mislead': FSSAI bars Dabur from selling products with '100%' guarantee claims
The Food Safety and Standards Authority of India (FSSAI) prohibited Dabur India from selling certain food products that claimed to be '100 per cent' guaranteed, deeming these labels misleading. The FSSAI stated that such claims are ambiguous and unverifiable for consumers, reflecting a broader crackdown on deceptive food labeling practices. Dabur is currently reviewing the notice issued by the regulator.