Macros weigh on ecommerce sales; District CEO on growth plan
Ecommerce sales growth is expected to slow to 10-15% during mid-year promotional events due to rising raw material and packaging costs, compared to 20% last year. Major players like Amazon and Flipkart launched their Independence Day sales, but the timing of Raksha Bandhan, which falls after the sales, may dampen demand. District CEO Rahul Ganjoo anticipates offline shopping will become the company's second-largest business within three years, driven by expansion into a 'going out' super app.