Mumbai’s new trophy asset: Forget penthouses, why the ultra-rich are buying entire luxury towers
Embassy Developments Limited sold an entire residential tower at Embassy Terrazza in Juhu for ₹711 crore, marking India's largest single residential-unit transaction. The deal, involving a G+7-storey tower with 63,000 sq ft, sets a new benchmark at ₹1.13 lakh per sq ft. This trend reflects a growing demand for exclusive luxury properties in Mumbai's ultra-luxury market.