Paramount+ is going the YouTube, TikTok and Netflix way: What David Ellison is changing before WBD takeover
Paramount+ is introducing new features, including a free tier and interactive ads, as CEO David Ellison aims to enhance engagement before the $110 billion Warner Bros. Discovery acquisition. Projects linked to the free tier are set for late 2026 and early 2027. The changes come after a 6% subscriber cancellation rate in August, highlighting the need for improved user retention.