Quality of Indian content has improved drastically, appeals to other cultures as well: JioStar international business chief
JioStar's international business chief, Amit Malhotra, stated that the quality of Indian content has significantly improved and now appeals to other cultures. Recently, JioStar partnered with Starz Play to enhance its presence in the Middle East and North Africa, following expansions into Singapore, the UK, and Canada last month. This expansion is expected to broaden the reach of Indian content globally.