Quality of Indian content has improved drastically, appeals to other cultures as well: JioStar international business chief
JioStar's international business chief, Amit Malhotra, stated that the quality of Indian content has significantly improved, attracting global audiences. Recently, JioStar partnered with Starz Play to expand its reach into the Middle East and North Africa, following previous expansions into Singapore, the UK, and Canada. This trend indicates a growing global interest in Indian content.