Quick commerce braces for Rakshabandhan rush
Quick commerce platforms anticipate a surge in orders for Rakshabandhan on August 28, expecting 14-15 million orders, a significant increase from 8-9 million last year. Blinkit plans to manage 7-7.5 million orders, highlighting the growing demand during the festive season. However, this spike is also revealing long-standing capacity constraints within ecommerce marketplaces.