Razorpay’s ChatGPT Gambit, Snapchat’s Next Big Quest & More
Razorpay is collaborating with OpenAI and the National Payments Corporation of India (NPCI) to enable Indian brands to create ChatGPT-native storefronts, aiming to revolutionize commerce through AI. The fintech firm is currently working with about 50 brands to streamline the setup process for these storefronts, reducing the time from 10 weeks to approximately 30 minutes. However, Razorpay faces the challenge of gaining consumer trust in AI-assisted transactions, which will be crucial for the success of this new commerce layer.