Rising console prices could push more users towards cloud gaming, says Amazon executive
Amazon's gaming chief, Jeffrey Gattis, stated that rising console prices could drive more users towards cloud gaming services like Amazon Luna, as hardware becomes increasingly expensive. Gattis noted that while there are 2.5 to 3 billion gamers globally, only a small fraction own dedicated gaming consoles, suggesting a significant untapped audience for cloud gaming. This shift is underscored by Amazon's recent integration of Luna into the Prime Video app, allowing users to access games alongside streaming content.