Snap tries to make the case again for its $2,200 smart glasses
Snap Inc. attempted to revive interest in its $2,200 smart glasses, Specs, at a Los Angeles event this week. CEO Evan Spiegel unveiled new features, including integration with HBO Max and Spotify, and introduced Specs Intelligence, an AI system designed to enhance user experience. The company aims to clarify the glasses' purpose following a disappointing launch earlier this year.