Tamil Nadu allows Matrimony.com to use Aadhaar authentication for user verification
The Tamil Nadu government has authorized Matrimony.com to use Aadhaar authentication for user verification, as per a notification from the Social Welfare and Women Empowerment Department. This voluntary measure aims to enhance trust and reduce fraud on the platform. The approval follows a recommendation from the Ministry of Electronics and Information Technology to curb impersonation and fraud in matrimonial services.