The Ecommerce Squeeze, Supertails Chases Profits & More
Amazon and Flipkart have tightened seller rules ahead of the festive season, shifting operational risks onto sellers. Amazon raised cancellation fees from 2% to 10% based on order value and increased closing fees by ₹1 to ₹3. Flipkart introduced a three-tier penalty system for operational lapses, impacting sellers' margins during peak demand. The effectiveness of these changes will be tested this festive season.