Wash rice twice, not 7 times: Drought-hit England targets faith, cultural habits
England launched a £270,000 campaign urging residents to wash rice only twice instead of seven times amid a severe water crisis affecting three-quarters of the country. The initiative, funded by water regulator Ofwat, aims to promote water efficiency in South Asian communities, particularly focusing on practices like wudu. The campaign seeks to address dwindling water supplies following multiple heatwaves this summer.