When it came to Cal AI’s viral success, a small army of influencers paid off
Zach Yadegari, founder of the AI calorie tracking app Cal AI, shared insights on its viral success at TechCrunch Disrupt. The app, launched in 2024, generated over $30 million in revenue and was acquired by MyFitnessPal in March. Yadegari attributed the growth to a strategy of leveraging influencers, noting that targeted posts led to significant user acquisition and revenue growth.