Whey protein prices soar in India: Why your daily scoop is getting expensive
Whey protein prices in India have surged significantly, with a kilogram of True Basics and Whole Truth whey concentrate rising from ₹2500 to ₹3500. This increase is attributed to supply issues and India's reliance on imported whey, compounded by freight costs and currency fluctuations. Consumers can expect continued price pressure as these factors persist.