Why Groww Wants To Be Everything At Once
Groww is expanding into multiple financial services, including wealth management, AI, and global investing, aiming to transform from India's largest retail investing platform into a full-stack financial services company. The company plans to launch US stocks and enhance its wealth platform, W, while also growing its lending portfolio and embedding AI across its services. This ambitious strategy comes as the online brokerage industry faces slower customer acquisition and regulatory changes, making diversification crucial for future revenue growth.