Why mileage-conscious Indian motorists are resisting the ethanol mandate
Indian motorists are resisting the government's ethanol mandate due to concerns over fuel efficiency, as the shift to a 20% ethanol blend in petrol challenges their longstanding preference for mileage. Despite a growing market for premium vehicles, the focus on fuel economy remains strong among consumers, influenced by historical advertising campaigns emphasizing efficiency. The government's push for ethanol blending, aimed at sustainability, faces pushback from drivers prioritizing cost-effectiveness amidst fluctuating disposable incomes.