Why physical and digital convergence will become the next frontier in automotive design
Automakers are shifting their focus from traditional priorities to design as consumer engagement increasingly occurs through digital platforms. Pratap Bose, Chief Design & Creative Officer at Mahindra & Mahindra, emphasized that visual design now plays a crucial role in capturing consumer attention within seconds. Anil Yadav, Head of Product Planning at JSW MG Motor India, noted that modern Indian car buyers view vehicles as extensions of their identity, leading to more emotionally driven purchase decisions.