Yokohama India in talks with Japanese, Indian OEMs for premium partnerships
Yokohama India is negotiating with Japanese and Indian original equipment manufacturers (OEMs) to expand its premium tyre business, aiming to increase OEM contributions from 2-3% to 10% over the next five years. The company plans to launch two new products, Geolandar A/T4 and Geolandar H/T4, in 2027 to target the growing premium tyre market, particularly in the SUV and pickup truck segments. Despite this shift, Yokohama India will continue to prioritize its aftermarket business, which remains its core focus.