Zoho launches Arattai for Business: How it compares with WhatsApp Business after Meta’s new charges
Zoho launched Arattai-for-Business on October 2, enabling companies to communicate with customers via its new messaging platform. The Arattai Business Platform integrates with existing business software and offers free messaging for government and public services. This launch comes after Meta's pricing changes for WhatsApp Business, which began on October 1, impacting utility message costs.