70% make impulse buys during festive season, while 51% turn to AI for shopping
- A Google-Ipsos study found 70% of Indian consumers made impulsive purchases during the festive season.
- The study found 51% of festive shoppers used AI for personalised product recommendations and buying decisions.
- Shoppers averaged 8 online searches and 7.5 chatbot interactions before making festive purchases, the study found.
- The study found 53% used visual tools like Google Lens to discover products, while 73% sought shopping inspiration.
Source: storyboard18.com
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