93% of Indian car buyers now use AI while researching cars, Google study finds
- 93% of Indian car buyers used AI while researching their next car, a Google-Kantar study found.
- AI users explored 7.8 research touchpoints on average, compared with 6.9 among all car buyers surveyed.
- 87% of buyers used Google platforms like Search, YouTube, Maps and Gemini during their car-buying research.
- Among Google Search users, 90% saw AI Overviews and 89% used AI Mode for more detailed car-related queries.
Source: storyboard18.com
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