Amazon, Flipkart face influencer pushback as top creators demand fixed fees

Top influencers are rejecting commission-only deals, demanding guaranteed fixed fees for promoting e-commerce products.
Amazon and Flipkart prefer sales-based commission models, causing growing friction with established digital creators.
Creators cite volatile sales conversions and algorithm changes as primary reasons for demanding guaranteed payments.
E-commerce giants now face losing premium creator partnerships to rival brands offering fixed retainer packages.

Get 100 stories a day on the app Read, watch & listen · Free on iOS & Android

Newer