BCCI announces ₹130 crore partnerships with Campa, SBI Life, and ChatGPT for home matches
- Board of Control for Cricket in India has secured ₹130 crore in partnerships for 35 home matches with Campa, SBI Life & ChatGPT.
- Campa Cola is the highest bidder at ₹1.31 crore per match, while SBI Life & ChatGPT each bid ₹1.20 crore.
- The new partnership cycle represents a 44% increase in value compared to the previous cycle.
- BCCI officials said, this growth reflects strong fan engagement, despite ongoing calls for improvements in stadium facilities.
Source: m.economictimes.com
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