ChatGPT ads in India push marketers to rethink AI-led consumer journeys
- ChatGPT ads in India let brands reach users while they research, compare products and make decisions.
- Ads appear separately below ChatGPT answers and do not influence the AI-generated response itself.
- Marketers are shifting from keyword-led targeting towards understanding conversational context and user intent.
- Brands remain cautious as ChatGPT ads are still new, with attribution and consistent performance yet to mature.
Source: storyboard18.com
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