China’s Bilibili launches global push to challenge YouTube

Bilibili, one of China’s biggest video platforms, is expanding globally to compete with YouTube and attract international creators.
The platform has launched an international app with global content on August 20, improved localisation and simpler sign-ups for overseas users.
Bilibili began as an anime, comics and gaming-focused community but has expanded into documentaries, entertainment and creator content.
The company aims to use its strong Chinese user base and creator ecosystem to build a larger presence in markets outside China.

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