Coca-Cola says it won’t match ‘irrational’ prices in India’s soft-drink battle
- Coca-Cola CEO Henrique Braun said the company will not chase what he called “irrational” pricing by rivals in India.
- His comments come as Reliance’s Campa Cola pushes ₹10 price points, intensifying competition in India’s soft-drink market.
- Coca-Cola plans to stay disciplined on pricing instead of entering a price war that could hurt long-term value and profitability.
- Braun said Coca-Cola sees India as a major growth market, with brands, packaging, distribution and pricing key to its strategy.
Source: economictimes.indiatimes.com
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