Cricket's governing body turns to China, the game's largest untapped audience
- The International Cricket Council aims to expand cricket's reach significantly by targeting China as a key market for growth.
- China's vast population presents an enormous opportunity for cricket, with the potential to attract millions of new fans.
- The success of China's women's cricket team has already increased the sport's visibility and engagement within the country.
- Indonesia is also on the ICC's radar as another promising market for cricket's expansion beyond traditional strongholds.
Source: economictimes.indiatimes.com
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