Flipkart enters microdrama market with short series through a new Drama section on its main shopping app
- On September 2, Flipkart added a Drama section under the Play tab within its main shopping application.
- The feed carries short series from Terribly Tiny Tales and Double Tap Films, Pratilipi's drama studio.
- The launch aims to keep users engaged before the festive season and attract more Gen Z shoppers in India.
Source: economictimes.indiatimes.com
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