From 100 million users to shutdown: The story of Hike Messenger

• Hike Messenger, which launched in 2012, achieved a remarkable $1.4 billion valuation by 2016 with backing from SoftBank.
App gained popularity for its regional language options & low-data usage, attracting a diverse user base across India.
Founder of Hike Kavin Bharti Mittal noted that WhatsApp's dominant network effects were a primary reason.
Though Hike's unique features are fondly remembered, newer apps like Zoho-backed Arattai have surpassed 10 million.

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