How Tim Cook’s supply-chain mastery transformed Apple over 15 years
- Tim Cook took over as Apple CEO in 2011 after Steve Jobs and focused more on operations than product design.
- He strengthened Apple’s supply chain, manufacturing network and internal operations, helping the company handle its growing global business.
- Cook gave product leaders more freedom while bringing in outside talent for areas such as AI, retail and new devices.
- Under Cook, Apple’s market value grew from about $350 billion in 2011 to more than $4 trillion, despite criticism that he lacked Jobs’ product vision.
Source: morningstar.com
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