India sees microdrama boom as Gen Z embraces short-form storytelling
- The Indian entertainment industry is experiencing a microdrama boom, driven largely by Gen Z's preference for short-form.
- Episodes of these microdramas last just 1-2 minutes, allowing viewers to consume stories quickly and easily on mobile.
- GSN Aditya, COO of Story TV, highlighted that this trend marks a shift in audience engagement with storytelling and time.
- While China's microdrama market is valued at $10 billion, India's ecosystem is still in its early stages but has vast potential.
Source: ndtv.com
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